In 2021, fresh out of Georgia State University, Samuel C. Mitchell brought his fashion vision to life by founding Exquisite Haute Couture. Soaking in the rich urban fashion culture of Atlanta during his university days profoundly influenced Mitchell's design philosophy, particularly in the realm of streetwear.

The momentum was swift, with the brand launching its first official collection online the following year, showcasing a diverse array of hats, hoodies, and shirts. Since then, Mitchell has maintained a dynamic pace, unveiling a new collection each season in 2022 and beyond.

Beyond his role as the Creative Director at Exquisite Haute Couture, Mitchell's influence expanded as he delved into consulting for other notable Atlanta-based brands like PinkFlamingoUSA and Local Trap Star in 2023. Simultaneously, Mitchell strategically broadened the brand's footprint by securing licensing agreements with Exquisite Haute Couture retailers throughout the bustling Metro-Atlanta Area.

Samuel C. Mitchell's journey isn't just about fashion; it's a narrative of passion, creativity, and strategic growth, shaping not only his brand's identity but also leaving an indelible mark on Atlanta's fashion landscape.