Samuel C. Mitchell's story is a testament to passion, vision, and the power of community in shaping a brand. Fresh out of Georgia State University, he tapped into Atlanta's vibrant urban culture, blending streetwear sensibilities with high-end couture to create Exquisite Haute Couture. His foundation in the city's dynamic fashion scene gave him the perfect backdrop to craft designs that resonate with both the city’s roots and the evolving trends in the fashion world.

Starting with an online collection that highlighted hats, hoodies, and shirts, Mitchell quickly carved out a niche for himself. His consistency in releasing new collections each season has helped maintain momentum and solidified his reputation as a forward-thinking designer. In 2023, his role expanded beyond the creative direction of his own brand to consulting for established Atlanta-based labels like PinkFlamingoUSA and Local Trap Star, marking him as a key figure in the city's fashion ecosystem.

Mitchell's strategic move to expand Exquisite Haute Couture's presence through licensing agreements throughout the Metro-Atlanta Area only further underscores his business acumen. His journey represents more than just fashion—it’s about cultivating a legacy that speaks to both craftsmanship and entrepreneurial spirit, and his continued growth promises to have an even greater impact on Atlanta's fashion culture.